Petes History


Peter and Vicky Norton opened Pete's Eats in August 1978. Then and now there were two underlying principles as to how the café would develop and be managed.

Firstly, we wanted to create a café that we would really enjoy using ourselves as customers. Secondly, we wanted to treat our customers, staff and suppliers as we would want to be treated ourselves.

These principles are still as strong as ever.

So from day one we have offered good quality food in generous portions and at reasonable prices.Our menu is extensive for our price range but we still do many variations to meet individual customers requests.



Our staff are genuinely friendly able to be themselves and not required to read from a preordained company script. We also like to offer some additional extras over the years that are always appreciated by our customers.

One of our guiding principles is that customers are not asked to leave even when we are busy. There is always a great atmosphere in the café and an expectation that someone you know will be there or soon turn up. It's a good place to talk with friends and we have actively encouraged that over the years.

We would describe many of our customers as regulars. Certainly many Llanberis people use the café as an informal meeting place but most of our customers come from much further afield.



We built our reputation serving the worldwide rock climbing fraternity but over the years we continue to attract many customers involved in all areas of outdoor activities as well as many holidaying families.

Most people find us by recommendation or reputation and usually become regulars thereafter. For some that may be monthly on visits from, for example, Birmingham to climb or walk, whilst for others it may be only every five years as a part of a longer trip climbing from, for example, the USA.

We do, however, take our food very seriously even though we are at the lower end of the market. Our solid reputation is built on this and would not have been achieved by ambience alone.